FAM is a sub-brand within Relatable (formerly What Do You Meme?), the creative studio behind culturally iconic games and playful products. We explored what a dedicated pets line could be, grounding the design in play, comfort, and optimism, reflecting that pets are truly part of the fam. The brand’s first product, the FAM Pets Scratchpad, is a playful desk accessory that makes it feel like your pet is working right alongside you.